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Report: Market-Driven
Energy Efficiency in Industry

Identifying Barriers to CleanTech Deployment

India’s national manufacturing policy has set a target for the manufacturing sector to contribute 25% to India’s Gross Domestic Product (GDP) by 2022, up from its current contribution of 17%. Achieving this goal has major implications for energy and natural resource requirements, given that industry’s carbon intensity is 10x greater than any other industry.

Achieving the goal of both an expanding and cleaner manufacturing sector requires the adoption of new production technologies and processes by Small and Medium Enterprises (SMEs), which constitute 80% of all industrial enterprises in the country. But SMEs lag behind in adopting technologies that would reduce emissions, improve worker health, and save them money.

Harnessing the Power of Markets to Drive SME CleanTech Adoption in India: Identification and Analysis of Business Models is a new report that examines the barriers SMEs face to adoption, and business models that could overcome those barriers.


This report was made possible by funding from the MacArthur Foundation’s support from ISC’s “SME CleanTech” Project.

Report Authors:

Intellecap Private Advisory Services, Limited

Suresh Kolta, Director, Sustainable Manufacturing, ISC

Bhaskar Natarajan, Director, Energy Efficiency & Clean Energy, ISC

Report Contributors and Reviewers:

Sarah Jackson, Director of International Program Development, ISC

Brent Habig, Vice President, International Programs, ISC

Ishita Kapur, Senior Program Officer, ISC